The licensed giftware specialist, GB Eye is looking to build on its 2018 success with what it has said is a ‘strong trajectory of growth’ at retail across the UK and Europe.
As part of its plans, the firm is doubling its marketing efforts and bolstering its corporate, retail and consumer campaigns by working with the trade and consumer PR and communications outfit, Hello Communications. The move marks ‘an exciting period of collaboration and growth,’ for GB Eye.
Over the past four years, GB Eye has placed a strong strategic focus on gifting which has leading to developments in both product and design, and the creation of strong brand ranges to meet consumer and retailer demand. As a result, the company has become recognised as a key partner for brands throughout the 52 countries it distributes to.
Hello Communications Group will be supporting and building on retail campaigns such as GB Eye’s existing relationship with Smyths Toys and Primark, as the firm continues to grow its offering. The marketing and PR campaigns will continue to build on the successful B2B and B2C websites and partnerships, GB Eye has nurtured, with key online retailers.
40 per cent of GB Eye products are currently printed on demand in-house, while 75 per cent are produced sustainably in the UK.
Charlie Chester, managing director at GB Eye, said: “This is just the right time to welcome Hello Communications Group to our team. GB Eye is in an exciting period of growth and development and we are looking forward to raising the profile with consumers and retailers accordingly and strengthen our communications and marketing activity.”