GBI builds out subscription channel offering in DHX Media deal

Genius Brands International has added a slate of eight new animated series from DHX Media to its subscription streaming channel, Kid Genius Cartoons Plus.

The Adventures of Paddington Bear joins the likes of Liberty’s Kids, Inspector Gadget, Animal Mechanicals, New Adventures of Madeline, Pirates, Adventures in Art and Dino Squad under the new deal.

Genius Brands’ SVP of global content distribution and marketing and president of Kid Genius Cartoon Channel, Deb Pierson, said: “Genius Brands is committed to engaging the imaginations of young people the world over, which is why so many of the beloved series we are now offering are complementary to the Kid Genius Cartton Plus channel schedule on Amazon.

“In building out our subscription streaming service, our priority is to ensure that all content meets our criteria of being both entertaining and enriching and that all series resonate with our young viewers.”

Kid Genius Cartoons Plus features series that support science, technology, engineering and maths skills as well as social-emotional development and literacy skills.

GBI’s own Warren Buffett’s Secret Millionaires Club, baby Genius, Thomas Edison’s Secret Lab, SpacePOP Stan Lee’s Mighty 7 and Martha Stewart’s Martha & Friends also feature on the channel.

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