Genius Brand International has appointed the leading gift specialist, Enesco to develop a new product portfolio for its hit property, From Frank.
The collection of over 40 new products will feature the humour synonymous with the French bulldog Frank and its cast of canine and feline characters.
The collection will include a range of mugs, coasters, notebooks, desk plaques, tote bags, clocks, wall art, pet bowls, pet canisters, pencil cases and more. The roster of new products will be showcased to retailers at the Summer Market gift show, and will be available to retailers in time for Christmas this year.
“We are thrilled with the collection that Enesco has developed with high quality products that completely capture the essence of our From Frank brand,” said From Frank brand owner and founder, Kate Smith.
We look forward to making them available to Frank’s fans this holiday season.”
The From Frank brand first rose to global fame when it launched as a line of witty greetings cards. In just a few years, the property has grown to become a renowned character brand with a now burgeoning roster of product partners.
Enesco is the latest to join the portfolio, that includes the likes of Chronicle Books, Quarto Publishing, GTech, Bare Tree Media, Hot Properties and more.
“Enesco has done a tremendous job of conveying the fun and humour from the From Frank brand in a new, wide-ranging line of relatable gift products,” said GBI’s president of global consumer products, Stone Newman.
“We look forward to collaborating with retail partners to make From Frank the must-have gift for humans of all ages this holiday season.”
GBI is now in talks with partners to develop a selection of pet products, party supplies, apparel, accessories, plush, novelty and more.