GBI grows burgeoning portfolio for tween brand SpacePop

Genius Brands International has secured a swathe of new partners for its music and fashion driven brand SpacePop.

Taste Beauty, Bare Tree Media, Canal Toys and Yowie Group have all come on board to debut merchandise based on the tween girls’ brand joining a burgeoning portfolio of partners across numerous categories.

Taste Beauty will create a line of branded beauty products for girls based on the SPacePop princess characters including lip balm, lip gloss, nail polish, accessories, bath and body products and gift sets.

The firm joins master publisher partner Imprint, part of Macmillan Children’s Publishing Group, who will launch a book series kicking off with the title Not Your Average Princess.

“We are excited to partner with SpacePop on a collection of fun and innovative cosmetics targeted towards the brand’s core audience,” said Taste Beauty’s Alex Fogelson, managing partner.

Meanwhile, Bare Tree Media is developing a host of emoticons based on the SpacePop characters, as well as digital photo stickers, mobile phone themes, web-enabled TV themes and more.

Canal Toys will be devising craft and activity kits based on the SpacePop characters and storylines.

“We are energized by the distinct personalities and individual styles of the SpacePop princesses, each of which opens the door to a variety of potential craft and activity kits,” said Bill Uzell, president and CEO of Canal Toys, USA.

“It’s a dynamic brand that branches out into a multitude of possibilities, all of which is very appealing when it comes to long term licensing programmes.

Finally, Yowie Group will deliver a range of SpacePop confections, featuring chocolate versions of the SpacePop princesses as well as the evil Empress.

“The industry’s reaction to SpacePop is awesome, validating that our creation and development of this empowering entertainment property for young girls resonates with licensees across the board and around the globe,” said Stone Newman, GBI’s president of global consumer products.

“Our new licensing partners are bringing the same sense of fun, fashion and music that permeates the brand into their product concepts which is really going to ignite the fan base for SpacePop.”

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