Home / Entertainment / GBI names toy and licensing industry expert Jamie Buono-Sikorski as VP of marketing

GBI names toy and licensing industry expert Jamie Buono-Sikorski as VP of marketing

Genius Brands International is continuing its mission to build an executive team to lead its growing global business with the appointment of Jamie Buono-Sikorski to vice president of marketing.

In her new position, Buono-Sikorski will be responsible for driving brand awareness across all the company’s properties, including pre-school brands like Rainbow Rangers and Llama Llama.

She will also spearhead marketing efforts for Genius Brands’ latest children’s property, Stan Lee’s Superhero Kindergarten, featuring an all-new animated series starring Arnold Schwarzenegger, which will be supported by a comprehensive consumer products program, currently in development.

Additional brands in the Company portfolio for which Buono-Sikorski will develop marketing strategies include Baby Genius, Warren Buffett’s Secret Millionaires Club and Thomas Edison’s Secret Lab, as well as the Genius Brands Network, which is available in over 80 million U.S. television households.

“Jamie brings an impressive track record across a number of highly successful consumer product and entertainment properties. In particular, she played an important role in the Paw Patrol launch at Spin Master where she helped grow the brand to become a commercial hit in the children’s retail marketplace,” said Andy Heyward, chairman and CEO of Genius Brands.

“While at Bandai, Jamie also managed the brand marketing for the billion-dollar revenue generating Power Rangers…one of the most successful children’s brands of all time. We are thrilled to add Jamie to our accomplished team of executives leading the growth of our business and look forward to her contributions in the coming years as we continue to roll out our brands into the global marketplace.”

Buono-Sikorski added: “What drew me to my new role at Genius Brands was the opportunity to play an integral part in building brand awareness for the company’s IP portfolio, as well as work with Andy and the Genius Brands team to bring these brands to market.

“I am grateful to have had the opportunity to work with some of the biggest brands out there, like Paw Patrol and Power Rangers, and I see similar commercial potential in Genius Brands’ IP.”

Prior to joining Genius Brands, Buono-Sikorski served as vice president of brand marketing at Brandable, Inc., where she led the brand strategy and product development activities within the toy, home, and personal care categories, during which time the company experienced triple digit year-over-year growth.

She also served as director of brand marketing and global development at Bandai America, overseeing product marketing and development for Power Rangers toys, which exceeded $100 million in annual sales. Previously, Buono-Sikorski served as senior brand manager at MGA Entertainment where she developed the brand identity for Little Tikes Baby from inception.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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