Genius Brands International has teamed with Downtown Bookworks to develop a new line of books based on the popular television and online series, Warren Buffett’s Secret Millionaires Club.
The first title, How to Grow Your Very First Business will hit shelves in spring next year, with sales and distribution handled by Simon & Schuster.
Genius Brands first created Secret Millionaires Club with Warren Buffett in order to teach kids to think like entrepreneurs, while learning important life lessons.
“Downtown Bookworks has an established reputation for creating unique packages, great design, learning value and interactivity,” said Stone Newman, president of global consumer products, GBI.
“Our collaboration with them marks the first of many partnerships we have planned n 2015 as we further expand the brand at retail.”
The new title is aimed at helping kids understand financial literacy.
Julie Merberg, president of Downtown Bookworks, added: “Financial literacy is really important for kids as they hit the age of independence, yet there isn’t a lot of information presented in a fun and simple way for tweens who want to start earning some spending money.
“Warren Buffett’s Secret Millionaires Club – through its contest and web content, and now through this book – has the winning combination of authority and kid-friendliness.”