Firm on board to produce cards and wrap for pop culture brand.

Gemma International joins Tokidoki UK line-up

Gemma has become the latest partner to join the Tokidoki licensing programme in the UK.

Licensing agency Bloom has signed up the firm to create a range of cards and wrap for fashion conscious teen girls. Products will launch into High Street retailers in 2016.

"Tokidoki is a wonderful addition to our portfolio and allows us to target those fashion conscious teens and young women with designs they will love," said Thalia Clare, licensing executive at Gemma. "We are delighted to have signed the brand."

Gemma joins Blueprint, VMC Accessories, NJ Screenprints and SLG as a UK licensee for the brand.

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