Gene Simmons plugs in with IMG Licensing for global representation

Gene Simmons, the co-founder of the iconic rock band KISS, and rock music’s most recognised entrepreneur has appointed IMG as his first exclusive global licensing representative.

IMG will now work with Simmons to build a licensing programme targeting multiple product categories including apparel, homeware, automotive, travel accessories, gaming and electronics, with products launching in early 2020.

On top of this, IMG’s representation of Simmons will include promotions, commercial tie-ins and brand endorsements.

“IMG is the world’s leading licensing agency and our aim is to create a whole new range of products and to expand into areas of merchandising that are innovative and exciting to me and my fans,” said Simmons. “They have years of experience and expertise in this field and I’m looking forward to building a strong and lasting relationship with them.”

Gary Krakower, vice president of licensing, IMG, added: “Gene Simmons is a branding and merchandising maven and we are so excited to be working with him. Together, we will use our extensive skills base, relationships and experience to showcase Gene’s iconic style and personality.”

Simmons co-founded KISS, America’s number one gold record award-winning group of all time, with the band exceeding worldwide sales of more than 100 million albums.

Outside of music, he has touched many other areas of business including starring in the hit TV series ‘Gene Simmons Family Jewels,’ being co-founder of ‘Rock and Brews’ restaurants and speaking engagements through his ‘Gene Rich and Famous Expos’ venture. He is also in the midst of writing his seventh book, ‘On Power,’ following his sixth best-selling book ‘Me, Inc.’

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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