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Generation Media brings Masha and the Bear to UK cinemas with Vue campaign

Generation Media is celebrating the success having played a hand in landing a campaign to bring Masha and the Bear to 89 Vue venues across the UK and Ireland from this September 20.

The most viewed family cartoon’ on YouTube from Guinness World Record’s Book (2019), Masha and the Bear will be shown in Vue venues as the cartoon celebrates its 10th anniversary via its special family programme, Masha and the Bear on the Big Screen.

The programme includes the latest episodes of Masha and the Bear Season 3 – A Ghost Story, A Christmas Carol, Fishy Story, Monkey Business, God Save the Queen, All th world’s a stage, Around the world in one day, and Who am I?.

The programme, Masha and the Bear on the Big Screen, will be billed as a perfect family activity, gathering both children and parents around the screen. To learn more about the programme sessions and nearest venue, visit www.myvue.com

“We are extremely excited about our partnership with Generation Media and the leader in innovative cinematic experience, Vue Entertainment on bringing Masha and the Bear to the big screen across the UK and Ireland,” said Aleksey Merkulov, CCO of Animaccord.

“This year we globally celebrate the 10th anniversary of the cartoon, and this collaboration is the unique opportunity to maintain our core values and create the special family experience for our beloved little and adult fans by arranging the massive Masha and the Bear cinema release across 89 Vue venues in the UK and Ireland.”

Greta Bisetto Donelan,  associate director of partnerships and content distribution of Generation Media, added: “We are proud to be working with Animaccord and Vue to bring “Masha and the Bear” to the big screen. As we continue to expand our content distribution capabilities, cinema remains one of our key priorities. This is where our clients can showcase their brands and content, in a quality environment, to an engaged audience.”

Johnny Carr, event cinema manager at VUE UK and Ireland, concluded: “We are delighted to be celebrating the 10thanniversary of Masha and the Bear by helping to bring it to the big screen for what is sure to be an incredible family event.

“This is a unique opportunity to see these favourite television characters in top quality picture and sound, allowing children and adults a like to be truly immersed in the world.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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