Genius Brands International is continuing to build its global licensing structure, appointing a new president of global consumer products.
Stone Newman (pictured) takes up the newly created post and will work with retailers and licensees to build comprehensive consumer products programmes for the firm’s brands. These include Baby Genius, Secret Millionaires Club, Stan Lee’s Mighty 7, Thomas Edison’s Secret Labs and others.
He will also appoint and oversee a team of leading licensing agencies from around the world to operate as sub agents.
In addition, Newman will also continue to manahe licensing programmes represented by his former company, Art + Science International. These include Psycho Bunny, From Frank, WowWee brands and Archie Comics among others. These brands will now be managed under GBI’s wholly owned subsidiary, A Squared Entertainment.
"Stone is the missing link we have been searching for to lead GBI’s consumer products business," said Amy Moyniham Heyward, GBI’s president. "He knows the business very well, has excellent relationships in all sectors and most importantly, he is dynamic and passionate about what he does and brings tremendous energy and innovation."
Newman added: "The opportunity to partner with first class thinkers and world class executers like Amy and Andy is once in a lifetime, and I am thrilled to join the team."