Genius Brands delves into IP portfolio to deliver public messaging on hygiene amid COVID-19 pandemic

In an effort to provide information to parents and children in the midst of the coronavirus pandemic, Genius Brands International has produced a series of Public Service Announcements starring Warren Buffett and Jennifer Garner, to inform children about safe hygiene.

The series of announcements will feature brands from the company’s catalogue of properties, including Llama Llama,Warren Buffett’sSecret Millionaires Club, and Rainbow Rangers.

The seven PSAs focus on teaching children how to practice hand-washing and social distancing to help keep family, friends, and their community safe all presented in a manner that children can easily understand.

Warren Buffett, who co-created and stars in Warren Buffett’s Secret Millionaires Club, and Jennfer Garner, who stars in Netflix’s Llama Llama, have lent their voices and donated their time to participate in the production of the PSAs. The PSAs will be distributed to Genius Brands’ media partners around the world, as well as on Genius Brands’ network of channels.

“I am proud to participate in these PSAs with Genius Brands to deliver the overarching message to children everywhere that the best investment they can make, is an investment in themselves and today that means safe hygiene,” said Buffett.

“Given where we are today, we recognise we had an opportunity and obligation to utilise our well recognised brands we have to deliver an extremely important message to parents and children, particularly those in vulnerable situations,” added Andy Heyward, chairman and CEO, Genius Brands.

“I am extremely grateful to Warren and Jennifer, for their generosity in working with us to develop this PSA campaign, as well as the many talents behind the scenes donating their time and effort to bring these to the marketplace in record time.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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