Genius Brands International’s animated adventure pre-school series, Rainbow Rangers, will be heading to the live stage.
The news follows a rights acquisition deal for live touring shows by diversified entertainment production and marketing agency Gershwin Entertainment, founded by industry veteran Todd Gershwin.
The live theatre production debut of Rainbow Rangers is timed to coincide with the preschool brand’s US retail launch in 2019. The announcement was made by Genius Brands’ SVP of Global Licensing Lloyd Mintz and Gershwin.
With Rainbow Rangers delivering impressive ratings on Nick Jr., and with the licensing programme launching with over 300 product SKU’s at retail across the US for back-to-school/holiday 2019, licensing industry insiders are already forecasting that Rainbow Rangers will be among the top ‘must-have’ consumer products’ franchises for children of all ages throughout the latter half of next year and beyond.
“The consumer response to Nick Jr.’s introduction of Rainbow Rangers demonstrates that the brand’s plethora of licensing partners are on track to benefit from what promises to be one of 2019’s hottest new preschool entertainment properties,” said Mintz.
“Todd Gershwin and his amazing team of live stage performance professionals share our vision for this dynamic property. As a longtime producer, Todd has developed and produced numerous successful theatrical productions, Broadway shows, concerts and tours for various iconic brands and we are all very excited to place Rainbow Rangers in his very capable hands.”
“Young children are already clamouring for all things Rainbow Rangers,” added Gershwin.
"The colourful costumes, music and amazing adventures that provide the formidable foundation for the animated series lend themselves to live theatre production, and we are honoured the Genius Brands has entrusted us to develop another exciting platform for its young fans to engage with the Rainbow Rangers characters.”