Genius Brands International is to partner with Comcast to launch Kid Genius, a new channel on Xfinity On Demand.
The firm is looking to build on the success of its Baby Genius series on Xfinity On Demand. The show has been the top performer on the Baby Boost Channel.
Kid Genius will offer a variety of programming for young viewers that is aligned with GBI’s mission to provide ‘content with a purpose’. The channel will feature GBI original programming, such as Warreb Buffett’s Secret Millionaires Club and Thomas Edison’s Secret Lab (pictured), as well as other shows from programme creators around the world.
Andy Berman, GBI’s SVP of global distribution sales – who joined the firm last year to oversee the expansion of the international distribution business – will head the Kid Genius operation.
"Kids today have numerous entertainment choices, but what will differentiate Kid Genius is the combination of entertainment and enrichment value in every show we programme," explained Andy Heyward, CEO of GBI. "Plus, there is a limited commercial load of only three minutes per half hour.
"With children spending more and more time in front of a screen, our mission is to make that time both fun and intellectually stimulating within a safe environment."