Genius Brands signs Chronicle Books for From Frank title

Genius Brands International has partnered with Chronicle Books to publish a new From Frank book.

The new title, Don’t Fart When You snuggle: Lessons On How To Make Humans Smile will hit shelves in autumn of next year and will be followed by a wall calendar, released in 2016.

From Frank began life as a line of witty greeting cards and has now grown to become a lifestyle brand with a range of new products to be introduced in 2015, including sticky notes, boxed cards and notepads, emoticons and a photo bomb app.

The portfolio will also feature jigsaws, magnets and air fresheners, while GBI is currently in talks to develop apparel, plush, novelty and others.

“From Frank’s infectious humour translates so naturally on to a broad range of products, and what better way to introduce the world to Frank and tell his story than with a book that brings Frank and his beloved friends alive for fans,” said Stone Newman, president of global consumer products, GBI.

“We are delighted that Chronicle Books has joined us and our other From Frank partners to deliver Frank’s wisecracking humour across multiple product categories.”

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