Genius Brands International has signed an exclusive long-term distribution agreement with the optical disc manufacturing and fulfillment arm of Sony, Sony DADC.
The deal will see Sony DADC provide all CD, DVD and BD replication, packaging and distribution to Genius Brands International’s direct customers.
“Our collaboration with Sony DADC will be important to the growth and expansion of Genius Brands International," said Andy Heyward, chairman and CEO, Genius Brands International.
"By streamlining our direct-to-consumer distribution process, we’re taking steps to ensure timely access to the vast array of Genius Brands content.
"We are thrilled to be able to leverage Sony DADC’s world class services and ability to deliver a strong rollout both today and in the future.”
Paul Scott, executive vice president, Sales & Marketing, Sony DADC, added: “Physical media, such as CDs, DVDs and Blu-Ray discs, are still the major component for the worldwide entertainment market, particularly among children.
“We are delighted to have the opportunity to work closely with Genius Brands International team to actively support and grow their business.”
Genius Brands International is also in discussions with a number of third-party distributors for the delivery of BD, DVD, and CD productions into retai.