Geronimo Stilton lands children’s notebook success with Italy’s Blasetti

Geronimo Stilton has landed on a new range of kids’ notebooks courtesy of a new partnership between Atlantyca Entertainment and the Italian paper goods manufacturer, Blasetti. 300,000 units of the new Dinosaur and Dinomania themed notebooks have already been distributed across the region.

The limited edition collection is currently available across 2000 stationery stores throughout Italy.

The colorful animated covers feature pictures taken from a special style guide with the same title, inspired by the adventures of Geronimo Stilton on Meteor Island, the place where dinosaurs never became extinct.

The notebooks are intended for kids personal and school use, as well  as, for games and research when joining their favorite mouse journalist on great adventures.

Derived from an idea by Elisabetta Dami, Geronimo Stilton is the character for whom Atlantyca Entertaiment manages international publishing rights as well as the global animation and licensing rights for the IP.

The Geronimo Stilton book series, published in Italy by Piemme publishers, has become a global hit with over 161 million books sold worldwide and three animated series co-produced with Rai Fiction and distributed in over 130 countries.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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