Playmobil has dipped its toe into the licensed toy arena with its very first licensed play-sets for Ghostbusters, and more are on the way.
A deal with Sony Pictures will see the iconic movie come to life in new toy lines, and Playmobil has stated that the partnership marks an important milestone for the company.
“As a manufacturer within pre-school toys, our fan community continues to grow,” said Jamie Dickinson, marketing manager at Playmobil UK.
“They want all new themes as well as to enjoy their favourite pre-school toys from our classic ranges, Ghostbusters is an iconic, popular brand across generations, so we hope the collaboration will be a very popular one.”
Having already had success licensing out its own brand with Super 4, an animated series which launched to celebrate 40 years of Playmobil, the firm has revealed other licensed play-sets are on the way.
“Licensed themes are really enriching our offering, and further licenses matching the values and quality of Playmobil are in the pipeline,” added Dickinson.
With the Ghostbusters range set to hit shelves in 2017, the toy firm is looking forward to opening up many opportunities for creative role-play for kids and fans of the film.
Dickinson continued: “The Ghostbusters sets will add a new element and experience to playtime for youngsters.
“Anything that will make both new and long-standing fans even more excited about the Playmobil brand is always exciting for me – plus the Ghostbusters film is a favourite of mine.”