Licensees, retailers and other partners have been given a much-anticipated taster of the upcoming release of the new Ghostbusters film.
Over 170 visitors attended the Picturehouse Central in London on January 12th, where the film’s director Paul Feig entertained the crowd with six short scenes from the rebooted film.
According to Rocket Licensing, the strong response to the preview of the film suggests that there will be ‘powerful momentum’ behind the licensing campaign for the film.
Rob Wijeratna, joint MD of Rocket Licensing, said: “The packed house says it all – this is the movie event that will define the second half of 2016 for many licensees and retailers. They, and we, can hardly wait for July.”
Rocket Licensing, who was appointed by Sony Pictures to manage the UK and Ireland licensing campaign for the Ghostbusters brand, has already witnessed accelerated growth in licensee signings.
The film is set for release on July 15th 2016, which sees the return of characters Stay Puft Marshmallow Man and Slimer, as well as the Ecto 1 vehicle.