Six clips from the film were played to an audience of over 170 licensees, retailers and partners.

Ghostbusters preview proves popular with licensees and retailers

Licensees, retailers and other partners have been given a much-anticipated taster of the upcoming release of the new Ghostbusters film.

Over 170 visitors attended the Picturehouse Central in London on January 12th, where the film’s director Paul Feig entertained the crowd with six short scenes from the rebooted film.

According to Rocket Licensing, the strong response to the preview of the film suggests that there will be ‘powerful momentum’ behind the licensing campaign for the film.

Rob Wijeratna, joint MD of Rocket Licensing, said: “The packed house says it all – this is the movie event that will define the second half of 2016 for many licensees and retailers. They, and we, can hardly wait for July.”

Rocket Licensing, who was appointed by Sony Pictures to manage the UK and Ireland licensing campaign for the Ghostbusters brand, has already witnessed accelerated growth in licensee signings.

The film is set for release on July 15th 2016, which sees the return of characters Stay Puft Marshmallow Man and Slimer, as well as the Ecto 1 vehicle.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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