Gigi Coffee teams with emoji – The Iconic Brand

The emoji brand and Medialink, local agent of emoji – The Iconic Brand in Malaysia, have teamed with Gigi Coffee for a brand partnership.

As a lifestyle coffee brand, Gigi Coffee’s identity is about “inspiring people and spreading good vibes through a cup of great coffee”. By teaming up with the emoji brand and its iconic icons, Gigi Coffee hopes to deliver a brand message to customers: to express themselves through coffee, in the same way that they express themselves daily using different digital icons.

Gigi Coffee aims to drive more customer engagement through the marketing collaboration with the emoji brand and to connect to its audience in a fun way.

The collaboration can be found in all Gigi Coffee outlets in Malaysia starting on May 1, 2022.

“The Gigi Coffee x emoji brand collaboration is a truly emotional and expressive partnership to make all coffee lovers out there feel happy when enjoying the products and services from Gigi Coffee,” says Marco Hüsges, CEO of the emoji company. “It’s another great execution and proof how well the emoji brand works in the promotional segment.”

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

Check Also

BLE closes applications for Retail Mentoring Programme after record intake

Brand Licensing Europe (BLE) has officially closed applications for its Retail Mentoring Programme (RMP) for …