Giochi Preziosi named master toy licensee for Rainbow’s TV animation Regal Academy

Giochi Preziosi has partnered with European studio Rainbow as the firm’s master toy licensee for new TV show Regal Academy.

The range will boast fashion dolls and accessories, playsets and role play, with the doll range set to hit shelves first in the run up to Christmas 2016.

In Italy, Giochi Preziosi will also represent the property for back to school, confectionery and footwear.

Iginio Straffi, founder and CEO of Rainbow, said: “As a long-term Rainbow partner we know Giochi Preziosi well and are confident that they will produce a range that captures the spirit of Regal Academy and delights fans of the show.”

Dario Bertè, CEO of Giochi Preziosi, added: “We’re honored to be named the European toy licensee of Regal Academy.

“We’re looking forward to creating some unique and innovative products that represent this unique property, Regal Academy across all the products categories of the Giochi Preziosi Group.”

Nickelodeon is currently set to screen the show, while future deals are also set to follow with other broadcasters across the world.

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