DHX Brands has signed an agreement with the Italian toy company Giochi Preziosi to distribute Teletubbies toys in Italy, Spain and Portugal.
The distributed line, which includes all plush, plastics, and bath toys from Teletubbies master toy licensee Character Options, is expected to commence in each territory following broadcast.
The deal follows a deal for the new and classic Teletubbies series with Italian broadcaster Rai for its preschool channel, Rai YoYo.
”We are thrilled to have appointed Giochi Preziosi as our distributor in these territories as they bring a wealth of experience in the pre-school market as well as having a long-standing history with Teletubbies so are perfectly positioned for success,” said Peter Byrne, EVP DHX Brands.
Dario Berte, CEO of the Giochi Preziosi Group, added: “We are very pleased and proud to be working with DHX as the exclusive distributor of toys based upon the phenomenally successful Teletubbies franchise.
“We are confident that the new character collectibles, vehicles, play-sets and role-play toys developed by Character Options will thrill an entirely new generation of preschool-aged boys and girls.”