Global Icons has revealed details of its exclusive worldwide representation agreement with Ironman Triathlon.
Working closely with the Ironman team, the firm will work to deliver a range of new products reflecting the brand’s essence of durability, performance and excellence.
Global Icons will aim to develop products across a wide range of categories, for both professional athletes and amateurs alike.
Promoting health and fitness, the new categories are expected to include food and beverage, sporting goods, publishing and home electronics.
Ironman has already established a popular licensing portfolio, launched in 1986 with the Timex Ironman watch, and now generates more than $500 million a year in global sales.
“We are delighted to partner with a renowned agency like Global Icons to help further expand our robust licensing business for our Ironman and Ironkids brands,” said Andrew Messick, CEO of Ironman.
“Global Icons will create new product and service licensing opportunities leveraging the aspirational equity of our brands.”
Global Icons will also work to advance the mission of Ironkids by working with a national retailer to host events and create exclusive products in the youth apparel, accessories, food and beverage, and fitness equipment categories.
“We will seek out partners who can create products that are essential to healthy living,” noted Jeff Lotman, CEO of Global Icons.
“To help people succeed in reaching their fitness goals, Ironman and Ironkids products will provide the resources they need to stay motivated and increase performance.”