"Our agency is thrilled to partner with these amazing brands," said Jeff Lotman, CEO of Global Icons.

Global Icons to develop first ever non-food licensing push for Nutella and Tic Tac

Ferrero is launching the first ever non-food licensing programme for Nutella and Tic Tac.

Global Icons has signed a new worldwide representation agreement with both brands to develop the programmes.

Nutella aims to extend its values of ‘authenticity, family, nurturing pleasure and optimism’ into its range of new, non-food licensed products.

"Our agency is thrilled to partner with this amazing brand and to deliver a premium brand licensing experience, by introducing new fans touch points, while maintaining and leveraging the iconicity and the quality of Nutella," said Jeff Lotman, CEO of Global Icons.

On the Tic Tac front, Lotman added: "It will be our priority to target prospective licensees that can supply products that reflect the brand’s values of playfulness, refreshment, simplicity and enjoyment."

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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