Ferrero is launching the first ever non-food licensing programme for Nutella and Tic Tac.
Global Icons has signed a new worldwide representation agreement with both brands to develop the programmes.
Nutella aims to extend its values of ‘authenticity, family, nurturing pleasure and optimism’ into its range of new, non-food licensed products.
"Our agency is thrilled to partner with this amazing brand and to deliver a premium brand licensing experience, by introducing new fans touch points, while maintaining and leveraging the iconicity and the quality of Nutella," said Jeff Lotman, CEO of Global Icons.
On the Tic Tac front, Lotman added: "It will be our priority to target prospective licensees that can supply products that reflect the brand’s values of playfulness, refreshment, simplicity and enjoyment."