Global Licensing to represent Garfield in Australia and New Zealand

Paws Inc. has named Global Licensing as licensing agent for Garfield and associated characters throughout Australia and New Zealand, beginning January 1st 2017.

The agency will aim to maximize the character’s potential in the market ahead of his 40th anniversary in 2018 with merchandise and promotional partners for the cartoon cat.

“We were impressed with Global Licensing’s performance as a sales representative,” says Jim Davis, president, Paws Inc., and creator, Garfield. “Under the direction of Mark Paul, we feel the brand is in excellent hands in the territory.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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