Global Merchandising Services appoints Adam N. Sokoloff as its vice president of retail, North America

Global Merchandising Services, the award-winning music, artist, celebrity, and brand merchandise company, has appointed the licensing industry expert, Adam N. Sokoloff as its new vice president of retail, North America.

The licensing industry personality previously held the role of director of sales at Bioworld, a company with which Sokoloff spent 11 years in varying roles. As director of sales, Sokoloff worked to implement sales initiatives and programmes with key retailers to help build up the successful apparel business.

Sokoloff took up his role as vice president of retail for the firm on May 3rd this year. He will be based out of Athens, Georgia.

The move will expand Global Merchandising Services’ international reach, one that is operated out of the company’s headquarters in London and Los Angeles.

Global executes and delivers business through all channels of retail distribution, live events, web stores, pop-up stores, brand origination and development, sponsorship, endorsements, and third-party licensing. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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