Leading full-service brand and licensing agency Global Trademark Licensing (GTL) has been appointed to represent Scania, the well-known provider of transport solutions including heavy lorries, trucks and buses. GTL is developing a cross-category global consumer products offering across all major toys, collectables and lifestyle categories, with a particular focus on kids’ mobility products.
GTL has already secured an array of licensees for Scania, including new global toys and collectables licensees WSI Models B.V, Tekno B.V, Mattel Inc and Herpa.
Lindsay Weaver, Director of Special Projects at Global Trademark Licensing, says: “Scania is recognised globally for its continuous innovation, customer-first approach and commitment to building a more sustainable future for the transport industry. This impressive reputation gives the brand strong licensing potential across a number of key categories, as demonstrated by the fantastic line-up of partners we’ve seen come on board in a short space of time. We’re looking forward to building upon this initial success.”
“As we start our journey with GTL, we’re looking forward to collaborating closely with their team to expand the success of our internationally recognised brand,” says Tobias Lindahl, License Manager at Scania. “Our partnership has got off to a really great start and GTL has already identified an array of licensees that are ideally suited to Scania and our wider brand strategy. We’re confident GTL is going to do a fantastic job at taking Scania into new categories and supporting us as we drive the shift towards a more sustainable transport system. We’re only just beginning!”
Scania joins GTL’s roster of many of the world’s most famous automotive and transport brands, including the London Electric Vehicle Company (LEVC), Lotus Cars, McLaren Racing, McLaren Automotive, Mercedes-Benz, Pagani, Jaguar Cars and Land Rover.