The Telford-based toy maker, Golden Bear has bolstered its brand and licensing division with the appointment of Tracy Griffiths who takes on the role of division head. In her new position, Griffiths will lead a team of four as the British company continues on its growth strategy in the licensing space.

Griffiths’ appointment is one of a swathe of new recruits to the Golden Bear team as it sets out its plans to drive further growth over the coming years, and expanding on its already 50-strong team.

Becs Henchey joins the company as senior creative development manager, heading up a team of seven, with responsibility for overseeing the creative process across both licensed and non-licensed ranges. Meanwhile, Saskia Hamilton becomes the new international sales coordinator.

“It’s a real coup for Golden Bear to attract talent of the likes of Becs, Tracy and Saskia,” said Managing Director Barry Hughes. “Becs is re-joining the company after a period of 12 years and we look forward to her utilising the skills and experience she has developed to really drive the creative team to new heights.

“Tracy, who is hugely well known and respected within the licensing community, has been working for us as a consultant for three years and it is a pleasure to welcome her on board as a permanent member of the Golden Bear team to head up both brand and licensing within the business.

“Our continued growth in international markets means we are delighted to see Saskia join the team to help drive global sales to the next level. It’s an exciting time for Golden Bear and our recruits are going to help us immensely with the next stage of our expansion plans.

“We have shown how strong and robust the business is despite all the challenges that Covid has brought about this year and we have been thrilled with the way that our staff have responded and how our products continue to resonate with customers.  2021 is already shaping up to be another successful year for the company.”