Golden Bear renews master toy partnership for DHX Brands’ Twirlywoos

DHX Brands has renewed its agreement with Golden Bear, extending its deal as the master toy partner for the hit pre-school brand, Twirlywoos.

The deal will run from now until 2020 as Twirlywoos continues to pick up popularity among global audiences, now broadcasting on more than 40 linear and streaming platforms around the world.

“On screen, the lovable Twirlywoos have captured the hearts and minds of pre-schoolers around the world, and the wonderful toys from Golden Bear have allowed children to extend that enjoyment into real life,” said Tom Roe, commercial director at DHX Brands.

“We are thrilled to continue our partnership with Golden Bear, and look forward to working with them on Twirlywoos toys in the coming years.”

Since originally being appointed the master toy partner in 2014, Golden Bear has launched an range of highly successful toys for the brand. In 2015, the Big Red Boat Play-set delighted pre-schoolers with figurines, sounds, songs, flashing lights and activities, and was also featured in the brand’s first TV marketing campaign.

In 2018, Golden Bear introduced the Chatty Twirlywoos, an assortment of soft toys with sparkly fabric head tufts, big feet and exaggerated features for added cuteness.

Barry Hughes, managing director of Golden Bear, added: “We are delighted to renew our partnership with DHX Brands on Twirlywoos. Great Big Hoo, Toodloo, Chickedy, Chick and Peekaboo have become core favourite characters for pre-school children in the UK and beyond, and we are thrilled to be continuing to deliver Twirlywoos toys to them for many years to come.”

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