Brand consultancy outfit, Golden Goose has appointed the experienced licensing professional Mark Bezodis to the role of commercial director.
In his new role, Bezodis will be responsible for new business development across multiple client accounts, including Men’s Health, Women’s Health and Original Stormtrooper.
The new exec joins the firm with a wealth of licensing experience, having been brand director at CAA-GBG and IMG for the last six years. He has represented and negotiated licensing deals for brands including Mercedes, Coca-Cola, NYC and the Gruffalo.
Golden Goose director, Adam Bass, said: “This is a very exciting appointment. As a senior level professional Mark will provide additional quality resource for our clients increasing the strength and quality of their licensing programmes.”
Bezodis will initially work with the Men’s Health, Women’s Health, Oasis, Original Stormtrooper and Mother & Baby brands among others. His appointment brings the Golden Goose head count up to ten experienced licensing professionals.
“I am delighted to be joining such a rapidly expanding, dynamic agency with a prestigious client list,” said Bezodis.