Brand licensing consultancy Golden Goose has been appointed by fashion retailer Oasis as its exclusive licensing agency.
Over the past few years, the fashion retailer has developed a strong brand handwriting through seasonal campaigns, windows and in-store theatre and a powerful online social presence.
“We are confident that, with its understanding of our brand and the strategy they have developed, Golden Goose will help us add to our current licensing activities, bringing new products to new channels that extend the Oasis lifestyle beyond our core business,” commented Hash Ladha, COO of Oasis.
Golden Goose managing director, Adam Bass, added: “Oasis is a fantastic fashion retailer with a clearly defined and loyal consumer base. The Oasis licensing programme will give their existing audience products they need to bring their favourite Oasis looks to life whilst inspiring new customers with the brand’s unique sense of colour and style.”
“We have several exciting deals and retailer initiatives in development, these will be enhanced and maximised through the strategic support that Oasis can offer,” stated Martin Clark, account director at Golden Goose.