Golden Goose to showcase new licensing admin system BrandXL at BLE

Strategic licensing boutique Golden Goose has announced the launch of BrandXL, a new licensing admin aystem that will form part of the agency’s consultancy offering.

Inviting small and growing programmes to enjoy a free trial, Golden Goose Director Adam Bass says: “We’ve concentrated 50+ years of professional licensing experience into a very easy-to-use, intuitive system,” which was developed “because we needed to give our clients and licensees one easily accessible, secure, on-line place for all of their licensing data.”

BrandXL is now available to other agencies and brandowners looking for a management tool and expert advice to support the growth of their licensing programmes. Adam adds: “Golden Goose will use our knowledge, contacts and experience to help BrandXL partners grow their licensing programmes.”

Lead developer Ethan Jamrose is giving demonstrations at BLE (on stand C200) and says: ”We can’t wait to build features for this collaborative community, BrandXL’s simple effectiveness will only improve as more companies come on board.”

As the first licensing admin system designed specifically for small and growing programmes, BrandXL gives multi-level access to stored contracts, uploaded royalty reports and managed approvals.

BrandXL is free for small licensors and agents with a fee per licensee per year added to the system. Companies looking to sign up should arrange a free trial or book a demonstration at BLE.

Golden Goose and Ethan Jamrose will be on stand C200.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and Get in touch at

Check Also

BLE online event starts tomorrow

There’s just one day to go until the start of the BLE follow-up online event. The …