Redan Alchemy and The Sooty Show have signed up as Bar Sponsors.

Grab a drink from Sooty & Sweep at this week’s People Awards

Redan Alchemy and The Sooty Show have signed up as Bar Sponsors of the new People Awards.

They join headline partner Toy Fair, plus category sponsors Fashion UK and Those Licensing People in backing the event, which takes place this Thursday (April 30th) at Sway Bar in London.

“Redan Alchemy and The Sooty Show are delighted to be sponsoring the first ever People Awards,” said Redan Alchemy’s licensing director Emily Bell.

“Any event that celebrates our wonderfully creative and diverse industry, and that brings together retailers, licensees, licensors, creators and designers for a night of festivities is most certainly worth our support.

“Sooty and Sweep can’t believe they’ve been trusted behind the bar – Sooty thinks the soda syphon looks like fun, and Sweep will be giving priority to all those settling their bar tabs in sausages at the end of the night!” editor Samantha Loveday added: “We’re delighted that Redan Alchemy are supporting the People Awards. It’s going to be a fun evening, so what better than having Sooty and Sweep sponsor the bar?!”

There are a few tickets left for this Thursday’s awards evening, but you’ll need to move fast.

Click here to visit the ticketing site or contact Jess Farnan via or on 01992 535646.

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