Follows the success of Graham Norton’s Own Sauvignon Blanc.

Graham Norton teams with Invivo to launch his own South Australian Shiraz

Talk show host Graham Norton is releasing his own South Australian Shiraz, following the international success of his Graham Norton’s Own Sauvignon Blanc.

In a deal with New Zealand’s Invivo Wines, the inaugural Graham Norton’s Own 2015 Shiraz will be released in October and is a blend of grapes from South Australian regions Barossa Valley, McLaren Vale and Langhorne Creek.

“We considered doing a Pinot Noir but a lot of our customers were after a heavier type of red and we also needed the volume to support that so we looked to South Australia,” said Invivo co-founder Tim Lightbourne.

“We asked Graham if he would be keen to make a South Australian Shiraz, which he was really excited by, so we took six or seven samples from across South Australia and he chose his favourite blend. It wasn’t a hard sell for Graham – he knows the area and he was definitely keen.

“He’s actively involved, he signs off on the blends, he’s really interested in this and there’s a bit more authenticity than just putting his name on the label."

Invivo is looking to produce about 300,000 to 400,000 bottles of the Shiraz, and joining the Shiraz as a new addition to Invivo’s offering is Norton’s new 2016 Sauvignon Blanc, which will be released in September.

Norton said: “It’s got all the grassiness and zest you expect from a new world Sauvignon Blanc but I like to think it has a bit of an old world finish – oh, and it’s affordable."

Invivo has sold more than 500,000 bottles of its 2015 Graham Norton’s Own Sauvignon Blanc By Invivo in Ireland, the UK, Australia and New Zealand since its release in October.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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