‘Grinch-mas’ has arrived at retailers across the UK with stores launching a variety of products, from iconic Christmas jumpers to face masks, based on the classic Dr. Seuss title, How the Grinch Stole Christmas.
WildBrain CPLG, on behalf of Dr. Seuss Enterprises, has been working closely with UK licensees and retailers over the past 12 months to grow the Grinch product range for Christmas 2019.
A host of new licensees in new product areas are on board, including CWI for babywear, Kokomo for health & beauty, Widdop & Co for Christmas decorations, That Company Called If for reading accessories, Portico for calendars, Ecell for an extensive range of phone accessories, and Enesco for gifting.
At retail, Primark continue to support the brand across men’s, ladies and kids apparel, sleepwear, gifting and accessories, in addition to health and beauty, which is a new category at Primark for the Grinch this Christmas. The range is being supported with in-store point of sale.
Elsewhere Asda has launched Grinch products for the whole family, from baby through to adults, including an exclusive Christmas duvet design, while New Look has expanded its 2018 range to include daywear, nightwear and underwear for men’s, ladies and girls, and Very.co.uk has supported the brand with matching ‘Mama Grinch’, ‘Papa Grinch’ and ‘Mini Grinch’ pyjama sets.
The Grinch is also being supported by River Island, Next, Morrisons and Tesco.
John Taylor, managing director UK and France at WildBrain CPLG, said: “The Grinch is such an iconic character loved by all ages, that the brand has firmly established itself as a Christmas staple. It’s hugely exciting to see The Grinch’s UK retail footprint continue to grow with new licensees and products year-on-year.”
“Dr. Seuss has added a host of terrific licensees into the family over the past year and is very happy to respond to our fans’ growing demand for the Grinch by bringing such a broad assortment of product to retail,” said Susan Brandt, president of Dr. Seuss Enterprises.
“We will continue to look to these important retailers to help bring more of Dr. Seuss’s beloved characters to the UK and Europe throughout the year.”