Groovy Chick taps new generation of fans with Organic apparel collection on ASOS

Groovy Chick is tapping firmly into a new generation of fans, having seen its new range of Organic cotton t-shirts not only launch with the online retailer, ASOS this week, but achieve sell-out status on selected lines within only hours of going live.

The newly launched organic collection has proved a hit for Bang on the Door, the Groovy Chick brand owner, who delivered the exclusive range of Organic Cotton T-shirts to the online platform last week. A collection of Organic Cotton Hoodies and Organic Cotton Sweatshirts will follow soon.

Karen Duncan, director at Bang on the Door, said: “In recognising the Climate Emergency, we felt that Groovy Chick should be associated with responsible product and using Organic Cotton was a good starting point in the apparel sector.”

The new range has been developed by Groovy Chick apparel licensing partner, Daisy Street in a partnership brokered by Andrew Levy.

Levy said: “Not only have we insisted on Organic product, but we have reduced packaging by using a sticker in the product pack. Early sale indications are extremely positive, with one line selling out within hours and Groovy Chick trending on Twitter – demonstrating the enduring appeal of Bang on the Door’s Groovy Chick and that she has a new generation of fans.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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