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The Sauce first launched exclusively at 583 Tesco stores back in April 2015.

Guinness Sauce to expand retail presence across the UK this year

The Guinness licensed food programme is set to expand, with AB World Foods’ Guinness Sauce set to roll out across the UK later this year.

The Sauce first launched exclusively at 583 Tesco stores in April 2015 and is currently distributed as a table top condiment at 36 O’Neill’s pubs and major Irish grocery stores such as Spar & Centra, Supervalu and Dunnes.

Elsewhere, Diageo plans to work in collaboration with its exclusive licensing agent, Beanstalk, to further expand both Guinness and Baileys’ presence in food.

Desired categories include meats and cheeses for Guinness and desserts for Baileys.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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