Guinness World Records, the global authority on record-breaking feats, has secured a two-year content partnership with the Safe Streaming platform, Kidoodle.TV.
The partnership – due to go live in early December – will see over 100 specially selected clips from Guinness World Record’s popular YouTube channel showcased in a serialised format, with themes such as Meet The Record Breakers, Amazing Animals and Science & Stuff.
As a family-focused Safe Streaming channel, Kidoodle.TV, is committed to ensuring children have a safe alternative to stream their favourite shows. Available in over 140 countries, on thousands of connected devices, Kidoodle.TV positions itself as a trusted platform for parents and caregivers to allow children access to online content while avoiding risk of exposing them to harmful or inappropriate material.
Karen Gilchrist, director of visual content at Guinness World Records, said: “Whether it’s the longest fingernails or the highest jump by a llama, record-breaking has an irresistible appeal to young children. It’s really important to us that their viewing experience is safe and age-appropriate, so we’re delighted to be partnering with Kidoodle.TV and sharing some of our finest kid-friendly clips.”
Brenda Bisner, SVP content and business development at Kidoodle.TV, added: “The addition of the iconic branded Guinness World Records content expands our large offering of content that reaches kids under 12 in over 140 countries.
“This is a partnership we are very pleased to have and look forward to launching this great content on our Safe Streaming channel.”
Celebrating its 65th anniversary in 2020, Guinness World Records has built up a massive global audience with over 16 million followers on Facebook, and over 5.5 million subscribers on YouTube. It is also the third biggest brand in the world on TikTok with over 3 million followers.
The world famous book remains a perennial bestseller too with over 143 million copies sold to date.