Home / Lifestyle / Guitarist Eddie Van Halen shreds into licensing space with Killer Merch

Guitarist Eddie Van Halen shreds into licensing space with Killer Merch

Iconic guitarist Eddie Van Halen has introduced a new licensing initiative for his legendary Frankenstein guitar pattern.

Referred to by many within the rock ‘n’ roll scene as the most recognised guitar in the world, Van Halen’s iconic red, white and black Frankenstein pattern has previously only available on his signature guitar line.

Eddie Van Halen Enterprises has recently partnered with Killer Merch to provide a programme that spans development, manufacturing and distribution of a premium apparel line honouring the design.

Killer Merch will also be responsible for prospecting brand extensions to bring Van Halen’s signature style into homes through bedding, home décor, housewares and more.

Eddie Van Halen is the co-founder of the iconic rock band Van Halen. He is also regarded as one of the most influential guitar players of all time.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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