Mattel is already on board as the global master toy licensee.

Gwen Stefani’s animated Kuu-Kuu Harajuku series enters development

Moody Street Kids, Vision Animation and Gwen Stefani are teaming up for a new animated series called Kuu-Kuu Harajuku.

Commissioned by Network Ten with investment funding from Film Victoria and Malaysia, the show’s worldwide distribution will be handled by DHX Media.

“Kuu-Kuu Harajuku is fun, energetic and unique, and the inspiration for the series draws from a range of cultures as well as Gwen’s own distinct visual imagination," said Josh Scherba, SVP distribution at DHX Media.

"Our team is excited to be distributing this completely original series around the world.”

Elsewhere, Moody Street and Vision Animation have signed up Mattel as the global master toy licensee.

Doug Wadleigh, SVP and GM at Mattel, added: “The unique Kawaii world of characters paired with the engaging musical narrative of Kuu-Kuu Harajuku has inspired us to create a truly distinguished line of upcoming dolls and toys. 

"We’re very excited to be a part of the global creative team that brings this new franchise to life.”

In Kuu-Kuu Harajuku, the protagonists echo the unique style of the original Harajuku Girls with animated Love, Angel, Music and Baby forming HJ5, a band driven by their inspirational leader, G.

They have to battle against angry aliens, NoFun politicians, invading creatures and cute monster pets to put on the show.

“Working on Kuu-Kuu Harajuku has been a dream come true," said Stefani.

"It’s been incredible to see the characters and the world they live in come to life. The artwork is so beautiful and the whole series turned out better than I could have ever imagined. I can’t wait for everyone to see it! After all this time, seeing the Harajuku Girls come to life in an animated series has been an amazing experience.”

Gillian Carr, MSK managing director, added: “Developing Kuu-Kuu Harajuku with such a talented group of people from around the world has been an absolute joy; the team are loving every minute of it. Gwen’s love of all things Harajuku is contagious."

Huoi Seong Low, CEO of Vision Animation, stated: “Everything about the project has been magical, from the pitch to Gwen Stefani through the development of the characters, the environments, the stories and of course, the animation itself. Everyone on the project is super inspired and that energy is translating well into what you will see on screen. We have never been happier with a show.”

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