H&A launches plastic-free gifts for kids as firm ramps up its sustainability drive

The toiletry and health and beauty specialist, H&A has taken its own stance against packaging waste with the launch of its new plastic-free stocking fillers, a range that is hitting shelves across the UK this autumn. The new range encompasses a raft of Disney licenses, including Disney Princess and Marvel’s Avengers.

Having taken the opportunity to inject new creativity into its reinvented approach to packaging, H&A now boasts ‘not a closed box in sight,’ as the company encourages tear & shares with hidden messages throughout.

Marketing manager, Holly Orton, said: “What makes us stand out this Christmas is our ability to strip out unnecessary plastics without compromising on creativity. Our products are open, secure, and exciting; we have phenomenally talented designers whose passion for delighting children while reducing our plastic footprint has made this possible.

“Our showstopping gifts have never looked so good.”

Meanwhile, the H&A team has also successfully made all of it s secondary product packaging 100 per cent recyclable, as it anticipates a continuation in consumer enthusiasm for reduced plastic and enhanced creativity.

“As market leaders we know from experience how important it is for shoppers to see product at the point of purchase and our innovative card platforms, waxed papers, and folding display trays make our products visible yet secure,” continued Orton.

“Our progress on plastics is a huge source of pride and positivity for us and we have new developments for 2021 already in the making,” she concluded.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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