Sega Europe has signed up Half Moon Bay for a new range of retro gifting products featuring Sonic the Hedgehog.
The deal will see Half Moon Bay unveil novelty and gift items later this month, with a full range in place by the summer.
The collection includes glassware, ceramics, coasters, keyrings, magnets and cushions, as well as bags, stationery and laptop cases.
"We are very excited to team up with Half Moon Bay for a range of retro giftware and novelty items," said Sissel Henno, head of brand licensing at Sega Europe. "Sonic has a nostalgic sweet spot with adult fans who have fond memories of playing the games when they first came out over 20 years ago.
"We are confident that the new range will be a hit with the fans."
Rachael Carpenter, product manager at Half Moon Bay, added: "We are delighted to be working with Sega on a great new giftware range featuring our favourite gaming character."
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