Half Moon Bay's sales and marketing manager Ben Craddock explains why DC has been key member of its portfolio for over 10 years.

Half Moon Bay on an “excellent year” for its DC Super Heroes range

What makes you a good fit for the DC Super Heroes brand?

Half Moon Bay is well known for its classic entertainment licensed giftware ranges, and you can’t get more classic than DC Super Heroes.

It has been the cornerstone of our licensed offering for over 10 years now.

What DC Super Hero products do you sell and what have been your bestsellers?

We sell a wide range of products including giftware, tableware and accessories and once again we have grown sales with an excellent year across our full DC Super Heroes range.

Our ever popular boxed mugs and retro bags have done particularly well, and the new lines to the range including new ceramics, caped bath towels and shower curtains have been an instant hit.

What makes the brand desirable to you as a partner?

DC Super Heroes are iconic and their popularity grows with each new generation that discovers the comics and films, making it the perfect brand for our product offering.

Can you tell us anything about future DC ranges you are working on?

We are very excited about the new additions to our range for 2015 and will be debuting the new products at Spring Fair in February.

We will be introducing new product formats that are certain to get Super Heroes fans excited.

If you could be any of the DC Super Heroes who would you be and why?

It has to be Batman, one of my childhood favourite heroes.

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