Teenage Mutant Ninja Turtles and The Simpsons join line-up.

Hallmark adds to licensed portfolio for 2014

Card and gift specialist Hallmark will launch a host of new licensed items in 2014.

From the resurgent Teenage Mutant Ninja Turtles through to The Simpsons, Hallmark has secured a number of properties which is believes are must-haves in next year’s calendar.

The new additions will further enhance the company’s existing kids’ card collection, which features brands such as Hello Kitty, Discovery Channel, Forever Friends and Warner Bros.

In addition, Hallmark has also developed two of its own new licences, which are due to be unveiled in the first quarter of 2014 and promise to tap into the growing consumer demands for fresh, cute products.

"These additions, along with our existing and well established portfolio, further cement our position as one of the market’s leading licence providers," said Andy Watts, marketing director at Hallmark. "Going forward, we will continue to produce kids’ ranges which are informed and developed our our unique insights and we will strive to add extra value for our customers wherever possible."

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