Hard Rock International has detailed a new partnership with Grown Up Licenses Limited to launch a new Hard Rock On Tour travel collection of bags and accessories.
The new collection spans luggage, soft bags and other accessories, tapping into the travel sector in its partnership with one of the market’s leading names.
Hard Rock’s new designer luggage collection comes in multiple colours and sizes, while the soft bags feature leather accents and metallic logos. Styles include high quality backpacks, pouches, crossbody and waist bags. The new travel collection is rounded out with lightweight, stylish leather wallets and clutches.
The collection will be available worldwide in multiple retail distribution channels including specialty retailers, music stores and larger retail chains beginning summer 2019.
“As a restaurant and hospitality brand with a global footprint, entering into the luggage, soft bags and accessories space is a natural extension and we are excited about our collaboration with Grown Up Licenses Limited, an industry leader,” said Mark Linduski, director of licensing for Hard Rock International.
“This collection incorporates high-quality, fashion and function into products for every age and lifestyle, from those looking to travel the world, enjoy a weekend getaway or ready to head back to school in style.
“Our global partnership with Grown Up Licenses Limited further strengthens our strategic initiative to expand retail distribution of the Hard Rock brand outside of traditional Hard Rock retail properties.”
Morten Henriksen, managing director at Grown Up Licenses Limited, added: “We at Grown Up Licenses Limited are looking forward to working closely with the Hard Rock brand and are proud to be selected as the global partner for the Hard Rock “On Tour” collection.
“Our first pieces will be ready this summer, just in time for consumers’ summer travels. These items will become immediate collectibles with fans touring the world.”