DHX Brands has signed a deal with HarperCollins Children’s Books for the exclusive global publishing rights to the new hit CBeebies show, Twirlywoos.
The deal covers all publishing formats, both physical and digital, and the range will include pre-school board books, activity books, annuals, ebooks, audio, novelty and gift titles.
The publishing programme will kick off in October 2015 with a Twirlywoos Little Library and two board books: Meet the Twirlywoos and Hello Chickedy, Hello Chick.
"We are delighted to be the publisher for this joyful and beautifully conceived television series," said Ann-Janine Murtagh, executive publisher at HarperCollins.
"At HarperCollins we publish brands we all believe in, and which have the potential to create exceptional publishing with long-term appeal. Twirlywoos brings an outstanding pedigree – and is an inspired piece of television making. It joins our stellar line up of preschool brands and is another marker of our strategic commitment to build best-in-class publishing for the preschool market.”
Tom Roe, commercial director at DHX Brands, added: “With licensing activity ramping up on Twirlywoos, we are looking to appoint the best licensees in each category and HarperCollins is a first-class partner to launch with this property globally.
"The television series is exceeding our expectations and the books will be a significant part of the consumer products offering.”