The Harry Potter franchise is conjuring up some impressive sales figures, as the NPD reveals that one Harry Potter toy is sold every five minutes here in the UK.
The figure puts the Wizarding franchise second only to Disney’s Star Wars in terms of value sales. The NPD points out that around one quarter of those sales (24 per cent) are to people aged 18 and upwards.
The top-selling toy within this spellbinding reveal is the Harry Potter Hogwarts Great Hall from The LEGO Group, retailing at around £83. In fact, LEGO holds a total of six products in the best-sellers list of the last 12 months ending May 2019.
Across the UK, toy manufacturers and retailers have embraced the franchise, with sales hitting £44 million at retail in the same time period (12 months to May 2019), helping lift the performance of the UK toy industry overall.
Last year, Hamleys opened its dedicated Harry Potter-themed magical world on the lower ground floor of its London Regent’s Street flagship store.
The NPD Group has revealed the data in the run up to the launch of the Wizards Unite app game, a game that utilises similar gameplay to the hit gaming app Pokémon Go, charging users with the task of seeking out magic items and defeating enemies through AR in the real world.
“Excitement and game play looks set to sweep the UK and beyond – and boost toy and merchandise sales – as would-be wizards cast spells, brew potions and fight dementors and werewolves in towns and cities up and down Britain and globally,” said The NPD Group.
Frederique Tutt, global industry analyst, toys NPD, added: “Nostalgia is a huge part of the appeal of Harry Potter toys. With the 22nd anniversary of the publication of The Philosopher’s Stone on June 26 this year, it’s not only the original Harry Potter generation reliving the excitement and love of the franchise through the wide rang of themed toys available.
“Quite simply, Harry Potter has achieved what only a handful of characters in the toy sector have done before – ensure enduring appeal across the generations. There’s no questions this is a great British brand and a great British success – and one that is going to continue casting its spell as new generations of wizards enter the magical world of Harry Potter.”
The Top Ten best-selling Harry Potter toys in the UK for the 12 months ending May 2019, are:
Harry Potter Hogwarts Express – LEGO
Harry Potter Hogwarts Whomping Willow Building Kit – LEGO
Harry Potter Quidditch Match – LEGO
Harry Potter Aragogs Lair – LEGO
Harry Potter Wizard Training Wands – Jakks Pacific
Harry Potter Chamber of Secrets Assortment – Mattel
Trivial Pursuit Harry Potter – Winning Moves
BrickHeadz Harry Potter & Hedwig – LEGO
Harry Potter Mystery Flying Golden Snitch – Wow Stuff