Harry Potter attractions have helped Universal Studios magic a 38 per cent jump in its theme park profits.
The Wizarding World of Harry Potter, a take on the film franchise’s Diagon Alley opened in July last year in Orlando, Florida.
The attraction – an extension of Universal’s existing Harry Potter-themed area that opened in 2010 – helped Comcast Corp’s Universal Studios theme park unit see its revenues rise to $735 million in the fourth quarter of last year.
“Investments in our theme parks are clearly generating strong returns as we drive increased attendance and per capita spending,” said chief financial officer, Michael Angelakis.
“We are transforming our parks into must-see destinations and are very enthusiastic about their potential.”
Skift reports that Comcast now has a further Harry Potter attraction scheduled to open at its Universal Studios Hollywood theme park in California next year.