Harvey Nichols to create ‘ultimate destination for mini-me brands’ with first children’s wear launch

Harvey Nichols is readying to open its ‘ultimate destination for children’s designer clothing,’ as it launches its first kids’ range from its Leeds Victoria Quarter store next week.

The department store’s kids’ section will be located on the first floorand will stock 25 kidswear brands and over 700 different styles, creating, it has stated, a ‘custom designed space’ that ‘will bring together the best edit of mini-me brands.’

The collection will cater for newborns, babies, kids and teens and will cover both casual and occasion wear.

Harvey Nichols has been bullish in its desire to establish “the ultimate destination for children’s designer clothing in the city,” with a children’s range that will include brands such as Givenchy, Balmain, Chloe, Stella McCartney, and Zimmerman, alongside streetwear and casual brands such as Moschino and Zenzo.

The Leeds store will also stock Canada Goose and Moncler exclusively for the autumn/winter season.

“We are so excited to bring Harvey Nichols children’s wear to Leeds, showcasing enviable collections for children of all ages,” said Harvey Nichols Leeds general manager, Sally Lackey.

“The new, custom-designed space, will bring together the very best edit of mini me brands, creating the ultimate destination for children’s designer clothing in the city.

“Alongside our curated fashion and accessories collections, innovative beauty offering and stylish dining, Harvey Nichols Leeds will now be the go-to place for the whole family.”

Laura Larbalestier, group fashion buying director, added: “We are really excited to be launching children’s wear at Harvey Nichols. This is a natural evolution for us and we’re confident that the range will really resonate with our customers.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

WWE and Mattel extend global partnership

WWE and Mattel have announced a multi-year extension of their global master toy licensing agreement. …