Hasbro and ADK Emotions to host first digital Beyblade Burst Championship

The global entertainment company Hasbro has teamed up with ADK Emotions NY to launch the first fully-digital Beyblade Burst Championship, the 2020 Beymaster Invitational.

Together, both Hasbro and ADK Emotions will select top fans of the Beyblade franchise, including influential Bladers and digital influencers from the US and select global markets to go head-to-head in the livestream event. Viewers and fans can tune into watch the tournament on Saturday, October 17th on Hasbro’s official Facebook page.

The finals will take place the following week, Saturday, October 24, 2020, where the Beymaster Invitational Champ will be crowned.

A globe-spanning franchise that originated in Japan in 1999, Beyblade is now in its thrid generation, with four animated series to date in Beyblade Burst, Beyblade Burst Evolution, Beyblade Burst Turbo, and Beyblade Burst Rise. The brand continues to deliver its fans a battling experience with more than 40 million Beyblade tops sold in generation three in over 20 countries.

The livestream event will see 12 contenders from around the world compete in a four-round head-to-head championship, with eliminations taking place every round. Fans can participate at home by casting their vote in the Beyblade Burst app to bring back a Fan Favorite participant to advance to the Semi-finals. The last Blader standing will take home the title of 2020 Beymaster Invitational Champion and a $10,000.

Bladers can practice their skills in preparation for the tournaments with Hasbro’s dynamic Beyblade Burst product line, featuring the new Beyblade Burst Hypersphere technology and Beystadiums, which are specifically designed with a vertical wall and allow fans to battle on the brink and drop into victory.

To further hone their skills, fans can download the Beyblade Burst app (available in the App Store and Google Play for supported iOS and Android devices) and join the more than 990 million online battles that have taken place around the world while testing out different top combinations in head-to-head battle or in multi-player tournament mode.

The Beyblade franchise was inspired by traditional Japanese battling tops called Bei-Goma and was originally created in 1999 by TOMY Company, Ltd. as a modern battling top system. ADK Emotions NY Inc., the fast-growing New York-based entertainment arm of Japanese contents and rights management company ADK Emotions Inc., handles the distribution of broadcast, non-toy merchandising and promotional rights for the brand outside of Asia.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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