Hasbro and eOne detail global broadcast partners for new My Little Pony: Pony Life series

Hasbro’s global entertainment studio, eOne has secured a strong line up of broadcast partners across most of the globe for the next latest chapter of the ever-popular My Little Pony brand.

My Little Pony: Pony Life is a new series premiering in select territories this autumn, with a larger roll-out running between the end of 2020 and spring 2021. The series explores the funny side of friendship, following the adventures of the ponies as they spend most of their time at Sugarcube Corner.

The ‘Mane 6’ (Twilight Sparkle, Applejack, Rarity, Pinkie Pie, Rainbow Dash and Fluttershy) run into all sorts of ‘cupcake conundrums’, ‘frosting fails’ and ‘magical mishaps’ as Pinkie Pie serves up frosted cupcakes to the best customers in the world; her friends.

Several broadcasters around the world have picked up the show including Turner Australia, Turner South East Asia and Channel 9 GO! in Australia, TVNZ New Zealand, Mediacorp Singapore, Spacetoon in the Middle East, Tiny Pop, part of Sony Pictures Television in the UK, Discovery Kids in Latin America, Discovery Family in the US, Corus Entertainment’s Treehouse in Canada, Disney Channel in Germany, Gulli in France and Cartoonito in Italy.

The show will also be available on selected digital platforms at a later stage.

My Little Pony: Pony Life will now join its portfolio partner Peppa Pig in several territories including Canada (Treehouse), Latin America (Discovery) giving the partners the chance to present two iconic brands which are guaranteed to keep their audiences engaged and entertained.

“Pony Life is a fresh and exciting take on a classic brand, and we are so pleased to be able to bring it to many of our TV and digital  partners around the world,” said Monica Candiani, eOne’s EVP content sales at Family Brands. “Going forward, we are confident that we will be able to secure the strongest broadcast platforms for our bigger portfolio of hit  properties and realize incredible benefits by building on the remarkable relationships we have with global partners.”

Following Hasbro’s acquisition of eOne, the newly restructured content division will now oversee all content distribution of stellar family entertainment brands including Peppa Pig, My Little Pony, Transformers, Power Rangers, PJ Masks and Ricky Zoom.  

While continuing to focus on its popular pre-school shows like Peppa Pig and PJ Masks, eOne will now also leverage hottest kids IP’s including My Little Pony, Transformers and Power Rangers to create a one-stop-shop for quality content for global partners.

“Entertainment One is excited to develop, produce and drive the content around our portfolio of world class brands. Our rich content spans multiple ages, demographics and genres across the kids market with some of the most popular and recognisable family brands in the world today,” said Candiani.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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